Competition programs to discover talents are an incentive for young people with talents to highlight and support their talents, so a large percentage of young people flock to participate in them. These programs also compete with each other on satellite channels to attract the largest number of viewers, so they have become diverse and not limited only to talents. Singing and performing arts, but included sports talents such as the “Capitano Misr” program, and competition programs for micro-enterprise owners who find these programs support for their ideas. And their projects.
Media journalist Noha Abdel Aziz said: Talent discovery programs are a wonderful idea, because young people are the future and they must be supported, pointing out that whoever has distinctive ideas and talent must be discovered and developed, noting that these programs It helps to develop and support these talents and may be a source of fame for them.
She pointed out that the diversity in competition programs between artistic and sports programs and others related to entrepreneurship is necessary, because every person has a different talent. On the other hand, she explained that following up on the winner after the end of the program is a good thing, and this is what the United Media Services Company does. For example, broadcaster Maryam Hassan, who participated in “The Doom” She currently works as a broadcaster on Al-Mutahidah channels and others, praising both the “Doom” program and the “Doom” program. And ”Shark Tank”, as she was keen to follow them.
For her part, journalist Amira Adly praised the “Shark Tank” program, which she described as one of the best programs that appeared in the past 6 years. The past, in terms of the judging panel, the contestants’ ideas, their performance, and the way they present their projects and ideas, is something amazing, noting that it is a supportive program for the contestants and owners of small business ideas, and it also aims to finance these projects. Small projects to grow, praising the episode in which they hosted the artist Hend Sabry, and the other in which they hosted Captain Ahmed Hossam, known as “Mido”.
Dr. Dina Farouk Abu Zaid, Dean of the Faculty of Media and Communication Arts at October 6 University, confirmed that Programs that provide opportunities for young talents previously existed on a limited scale within the framework of singing talents only. Unlike the present time, they have become more diverse through the United Media Services Company. There are Programs that offer various competitions and talents, including programs that present sports talents, others that encourage innovation, and programs that present business presentations in addition to discovering artistic talents.
She added: We have young people and generations of different talents who need an opportunity not only in the field of singing. Therefore, the diversity of these programs was wonderful, pointing out that these programs are important for many reasons, including that Egypt is a large country and we have talented youth, but sometimes they are unaware of the correct path they are supposed to follow in order to achieve the desired success that befits their talent, so these programs allow talents to find Her chance The audience gets to know them even if they do not win first place, but their appearance in the program is still a good way to get to know them, and it is even possible for people to support their talent and push them to achieve their dreams.
She continued: Participation in the program in itself, even if the contestant does not reach the qualifiers, develops his skills and teaches him to enter the experiences of contests and competitions, all of which are experiences that hone his talent. Because the work is currently a “competition arena” Very strong, noting that there are some programs that directly provide the opportunity for young people to obtain support and encouragement to achieve their dreams, not to mention that they include a lot of advice and information through the comments of the judges, which enrich and develop the skills of some of the amateur followers of these programs.
She stressed that departing from the scope of the usual ideas of talent programs and their traditional forms is “wonderful,” and what we have seen recently is “conclusive evidence,” as they are no longer programs for rapture and singing. Not only, but it has departed from the traditional framework, is that the person who appears to talk about his talent is now speaking and marketing his products, such as: “Shark Tank” program, which is considered an encouragement to makers and small projects.
She said: We need these programs. And more of them, and that they should be continuous seasons throughout the year, and permanently present on the program map on different topics, confirming that these programs were present on foreign channels and became in Egypt and succeeded, and there is supposed to be encouragement for these programs. And their makers to provide more, while providing ideas outside the box to attract young people and viewers to these programs.
As for Dr. Thuraya El-Badawi, Dean of the Faculty of Mass Communication at Cairo University, she confirmed that talent programs are in line with the Egyptian state’s current policy, in terms of great interest in youth. And creativity and innovation at all levels, whether athletic, artistic, or entrepreneurial, whatever, noting that the diversity in competition programs is the result of the development that has occurred and the increased awareness of citizens, as there is a large gap between the old and new generation, as it is In the past, with the limited means of communication, there was also a limitation in thought, but the means of communication developed with the presence of the Internet, which contributed to the spread of these programs greatly.
She indicated that these programs are presented on a global level, and it is wonderful to present them locally as long as It will take on a local character and flavor, focusing on the people of the country, pushing them forward and encouraging creativity and innovation, stressing that they are serious programs and not aimed at media show, and the evidence of that is following up on the winner after it ends, so it actively embraces talent, praising the program. “Shark Tank” It gives young people hope to develop their project, that there is someone who will support them, adopt their projects, and implement them with good capabilities on the ground.
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Noha Darwish
She stressed that these programs have many dimensions, including that they are the greatest supporter of the state’s efforts in youth, enhance feelings of belonging and loyalty to the homeland more, and achieve Sustainable development of the state, and enhances the state’s strategies in building the human being and his mind, so it is necessary to support these programs, expressing her admiration for the great role played by the United Media Services Company in this context, as it has a strong presence related to business. Serious, whether at the level of programs or drama.
